Lucienne Roberts' personal statement reads:
Everyone has baggage that informs their thinking. So, just as politicians have to declare an Interest, I thought It would be useful to Include something of my history. I am British. I was born in 1962, the only child of parents who were both designers. We three talk a great deal, about everything. Two aspects of life that have preoccupied me since I was a child are what it means to be 'good' and the question of death. I went to a catholic school so it's not hard to see that there is a correlation here. My early musings about morality have now morphed into an interest in ethics and politics that Is independent of religious belief as I do not believe that one is a prerequisite of the other. I am a graphic designer who also writes about the subject. I consider myself liberal in my attitudes. I believe in tolerance, and resist heavily the present preoccupation with 'evil' – it is reductive and belies the complexity of morality and ethics. I don't consider cynicism to be a mark of sophistication. I may be naively idealistic, but I see this as a sincere and optimistic state of being. I thought graphic design was worth doing partly because I saw it as a political activity.
I came to this conclusion as a student, having been inspired by just a few texts. One was this very short place written by the American typographer Beatrice Warde. It adorned the walls of many printers and typesetters right through to the 1980s, when I was a student. Its almost devotional language expresses a message of inclusiveness and it acts as a reminder to all those multitudes involved in print, and now visual communication, that each plays a part in the transmission of knowledge and ideas: one of the most vital human activities imaginable.