Road to hell icons

These icons chart my own level of discomfort with ethical decisions taken during the LAWA design process. They are inspired by Milton Glaser's 12 Steps on the Graphic Designer's Road to Hell.

The scale runs from 1-10:

Road to hell

One equals “not ethically taxing”, 10 equals “this is absolutely wrong and immoral”. In between, hellishness increases by degrees (centigrade!).